Well, in the spirit of creating a better world for nothing, we bring to you three iPhone apps that we hope can help do just that.
Seafood Watch, the free iPhone app put out by the Monterey Bay Aquarium helps you make sustainable choices when buying fish. But how does it do this?
The app offers a seafood guide, which customizes content according to geographical region, lets you search according to what type of fish you're considering buying or eating at a restaurant. The guide rates your choices according to a number of criteria, from whether or not it is overfished to how much the methods employed are affectin/> [...]
Fri Mar 19, 2010 09:45 am
Open Leadership: How Social Technology Can Transform the Way You Lead
The book, “Groundswell: Winning in a World Transformed by Social Technologies” by Forrester’s Charlene Li and Josh Bernoff offered companies a much-needed framework for companies to understand social technologies and consumer behaviors. It also introduced the now popular four-step process for developing a social media strategy.
A lot has changed since we first interviewed Charlene Li about the Groundswell, including her move to begin the Altimeter Group. Other changes include blogging having met its match as a popular social technology with the exploding popularity of tools like Facebook and Twitter.
Charlene’s new book, “Open Leadership: How Social Technology Can Transform the Way You Lead”, is essentially about how leaders can tap into the power of the social technology revolution and how to be “open” while still maintaining control.
That sounds a bit contradictory, “being open while still maintaining control”, but in truth it’s very practical. Li’s new book provides a much needed framework for organizations that are probably experimenting with the social web or might even have tried to implement a social strategy but without success.
The timeliness of this book cannot be overstated. Just about every company I speak with has dipped their to in the waters of the social web and for some, it’s a natural/> [...]
Tue May 04, 2010 06:10 am
Track How Effective Your Online Marketing Efforts are Offline
Tracking offline conversions has been a challenge for businesses for years. As long as the Internet has been widely used to drive business, tracking online marketing efforts to offline purchases has been no easy feat, but while there is no silver bullet approach, rest assured, there are ways to make it easier.
For brick and mortar businesses, obviously a large percentage of their conversions take place offline, despite an amplified online presence and rigorous online marketing tactics. As local search continues to sprout new innovations, one can only assume that the web will continue to drive offline purchases better and better. With some consumers going to their smartphones more than their PCs for online shopping research, businesses are seeing more mobile customers who may be more apt to swing by a physical location while they're on the go.
KeyRelevance President Christine Churchill once wrote, "Measuring offline conversions and proving on paper that the online marketing triggered the offline conversion is difficult, because you can’t often directly measure the process from start to conversion." Therein lies the problem. Out in San Diego at the Online Marketing Summit this week, WebProNews spoke with Salesforce's Global Head of Search, Lauren Vaccarello about this subject.
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We saw a cartoon recently that shows the attendees of a "Climate Summit", with a single naysayer yelling out from the back of the crowd "What if it's a big hoax and we create a better world for nothing?" 
